Digital Content is more valuable when it’s shared, and more valuable than that when it is remixed and localized. That is a trend that will win. The money will be made in services, branding and experiences, along with financial products that work to create long term community wealth.
I predict that will be more true in 20 years than it is now. So I would invest around that trend and encourage other people to look at it and see what how it effects how they use their social and environmental and financial capital when they use a blended value lens.
The market value of digital goods is heading toward zero; because they are more valuable in a shared context. This will be true for all the market players on the edge of the commons, and that will become the most valuable space to inhabit; the high street shop that nurtures the commons and is fed by it.
Smart businesses are realizing, in this space, that feeding the commons is feeding the growth of community wealth in which they can participate. But by using the commons, their ability to extract value is socially constrained, since all are producers and consumers and mashup wizards as the market evolves to extract every once of energy like a healthy rain forest.
That’s where B Corps will be more important as it evolves, which is based on measuring how its members business have positively impacted the environment, their community and their employees over time, with an eye to growing the positive non market value they create together. Value and margin will be created there, in trust and branding and easy ethical customer experience management, collective waste reduction, etc.by using the commons, then nature of their ability to extract value is socially constrained, since all are producers and consumers and mashup wizards as the market evolves to extract every once of energy like a healthy rain forest.
That’s where the money will be; in services and branding and experience and impact management and cultural translation between value creators, rosetta stone products will abound .We are working on one, it’s related to Neighborhood Economics being fundamental a language shop, where translate community investing to churches and community groups as well as cities and regional economic developers and colleges and universities and community colleges and trade schools from Silicon Valley through a long term intergenerational value creation lens on a 12 year time frame.
You can make money on the financial products that will be created to localize the economy within a resilient transition to regeneration frame, over the time span of a first grader reaching graduation at 18 and going out into the world. Those kids will be able to invest in their communities and get that money at 18 and use it to go out into the world for a while, if this works.
But the market value of digital goods is heading toward zero; because they are more valuable in a shared context, for all the market players on the edge of the commons.
This is creating a new dynamic and a new ordering of the importance of innovative place, in whatever system or city or rural town you find yourself. Smart businesses are realizing, in this of local economy, circular economy, collectively owned sharing economy, with collaboration as a means of production, that feeding the commons is feeding the viability of their own businesses and the community they want their children to move back to, to enable more granchild proximity. For boomers, neighborhood economics is a grandchild acquisition strategy.
That’s my interpretation of this announcement. I have a bunch of founding assumptions, like zero marginal cost economy. I see the market unable to extract value in this scenario, but to be a servant of a healthy digital commons. That is a trend I think makes sense; we need collective intelligence to manage the information we need as we build the operating system for transition with resilience into a regenerative economy. That part of the thesis is being born out by this fact, which I think has a larger story.
Forging collaboratives that live best within a shared commons will be the path to highest efficiency in the shared use platforms that arise. This is a path to collective ownership of sharing economy platforms; this collaborative described in the story below, AI open source approach is a piece of information infrastructure that people need to learn to use to build a world where we compete as a community with hard edged venture backed companies like Uber and AirBnB. Astrid Scholz I’d be curious to know your thoughts on this piece of the puzzle: shared, efficient collective intelligence for resilience to regeneration.
Now, the story I’ve been describing.: