Source your entrepreneurs, your socents outside the narrow confines of the places that are defined as the social capital market, or impact investors or any other designation; look for top entrepreneurs deep within a vertical, whether mobile or health care; who are solving a specific, focused problem, using the market as a means to get it done, says Ross Baird.

Top Trend in Impact Investing 2012: #7: #socent vs. #impinv | Village Capital.